Sprite

Sprite bottle

Thirst stands no chance

Sprite is a sparkling beverage with a refreshing lime flavour, particularly popular with the youth. It symbolises independence, individuality and being active – traits inseparably linked to teenage lifestyle.

Sprite was launched in the Polish market as soon as 1992. It was the third product of the Coca-Cola Company, after Coca-Cola and Fanta that won the hearts of Polish consumers.

A new TV campaign for the brand was on the air in mid-June 2002. Its aim was to reach consumers with the message that Sprite does not only quench physical thirst, but also supports young people in expressing themselves and being creative in what they do. The campaign referred directly to what teenagers like the most – their interests and passions: music, graffiti or extreme sports. The slogan “Different passions. A single thirst!” emphasises the distinctive, teenage personality of the brand.

A new advertising campaign was launched in 2005 under the slogan “Thirst stands no chance!”. The protagonists play unusual roles in those videos: one of them is Sprite and the other – Thirst. The concept was based on provocative and shocking scenes that showed how Sprite comes up with extreme ideas to overcome thirst at any cost. The campaign became a true hit and dialogues from ad clips very soon enriched the colloquial language of not only young people, but also journalists and politicians.

The campaign is still hugely popular with the youth as it is unpredictable and raises a smile on viewers’ faces. The spots perfectly communicate the brand’s distinct personality.


Did you know that...

In 2001 Sprite became an intrinsic element of the first edition of the Big Brother reality show. The motto of the campaign centred around the show was: “You yourself know what you are to think. Express it!”
To mark the brand’s Big Brother appearance, a special limited edition of Sprite in blue bottles was developed.

“Different passions. A single thirst!”

In Poland Sprite is available in 0.5-litre, 1-litre, 1,5-litre, 2-litre and 2,5-litre PET bottles as well as cans and returnable glass bottles.

Each package provides comprehensive information on the ingredients and the nutritional values.

Find out more at: www.sprite.pl

In 2001 Sprite became an intrinsic element of the first edition of the Big Brother reality show. The motto of the campaign centred around the show was: “You yourself know what you are to think. Express it!” To mark the brand’s Big Brother appearance, a special limited edition of Sprite in blue bottles was developed.

In 2001 Sprite became an intrinsic element of the first edition of the Big Brother reality show. The motto of the campaign centred around the show was: “You yourself know what you are to think. Express it!”To mark the brand’s Big Brother appearance, a special limited edition of Sprite in blue bottles was developed.

In 2001 Sprite became an intrinsic element of the first edition of the Big Brother reality show. The motto of the campaign centred around the show was: “You yourself know what you are to think. Express it!”To mark the brand’s Big Brother appearance, a special limited edition of Sprite in blue bottles was developed.