Packaging and recycling
Packaging plays a vital role in delivering our beverages safely to customers and consumers. Once the beverage inside has been consumed, however, the package can become either valuable material for recycling or recovery in heat capture incineration plants – or waste, ending up in landfill.
We do our best to ensure our product packaging has the least possible impact on environment:
- We reduce the amount and weight of packaging and packaging materials
- We use recycled material to manufacture packaging
- We promote recycling
It is our objective to create a closed cycle for packaging so that used packaging is fully recovered. The bottle-to-bottle recycling plant in Austria that Coca-Cola Hellenic Group
helped set up, for example, now provides the Company with a high-quality and cost-effective supply of recycled material to make into new bottles.
Packaging weight reduction We are also working to down-weight our PET bottles and, consequently, use less plastic . In 2008 we “slimmed down” two types of 1-litre bottles by 11% and 5% respectively and 2-litre Coca-Cola bottles by 8%. We also reduced the weight of 2-litre Lift bottles by 9%. In 2009 we continued the process of reducing the weight of packaging of water in 0.5 litre PET bottles by 20%. In 2011 we designed new Kropla Beskidu water bottles. We use to 16% less plastic to produce them. The solution also let us cut our carbon footprint by about 13%. The new packaging is not only lighter, but also easier to crumple, which improves the efficiency of transport of used packaging. Kropla Beskidu glass bottles also became significantly lighter, too. They currently weigh 158 g (previously 175 g).
In 2006 we also introduced a lighter version of Poly Cap with some of our products. The new cap is called PCDS-Eco and the environment benefits directly from a lower weight of the cap and consequently – lower amount of plastic used. Poland is one of the first four countries in the Coca-Cola Hellenic group that have introduced a new, eco-friendly cap. The change took place at the same time in Switzerland, Hungary and Russia. As a result of further efforts in 2010 we managed to cut the weight of two types of bottle caps by 13 and 22 percent, respectively. Last year we introduced new caps for Kropla Beskidu PET bottles. The cap weight was reduced by 0.5g.
Use of recycled materials
The packaging for products manufactured at our company consists primarily of recyclable materials: PET, aluminium, steel or glass. One of the ways we can choose to minimise our environmental impact is to increase the amount of recycled material used in the manufacturing process.
We launched another important project in 2008, aimed to reduce the amount of plastic we use. In the second half of the year we started work on using recycled plastic to manufacture new bottles. The recovered PET material is currently used to manufacture two types of pre-forms. Recycled plastic accounts for 20 to 25% of the bottle material.
Our company co-participates in the process of creating the infrastructure for selective waste collection and encourages consumers to segregate waste by promoting recycling.
Coca-Cola HBC Poland is a co-founder of two pro-environment organisations: seeking to introduce environment-friendly packaging solutions ( Eko-pak
) and packaging waste recovery ( Rekopol
| ||Rekopol is focused on the expansion of a country-wide system for selective collection of packaging waste. Rekopol is the only non-profit organisation of this kind, which acts as the Green Dot representative in Poland. The organisation’s objective is to fulfil the recycling and recovery duties taken over from businesses and to build a packaging waste collection system through subsidising selective collection on a district level and educating consumers. Rekopol ran education campaigns on selective waste collection and provided waste segregation during such events as Christmas Convoy in 2008 or Coke Live Festival and “Let’s Discover Vistula” ecopicnic in 2009. |
Apart from statutory cooperation, companies from the Coca-Cola System also co-organise several marketing events with Rekopol. Rekopol ran education campaigns on selective waste collection and provided waste segregation during such events as Christmas Convoy in 2008 or Coke Live Festival and “Let’s Discover Vistula” ecopicnic in 2009.
|The Polish Industry Coalition for Environment-Friendly Packaging Eko-Pak is also a non-profit organisation. Established in 1995, it represents the Polish industry with regard to packaging waste management. The association’s key aim is to influence actively legislative processes that ensure the creation of an eco-friendly packaging recovery system, while taking care of social acceptance and economic justification. || |
THOSE WHO DON’T BRING ANYTHING DROP OUT!! The third edition of an environmental campaign - the annual packaging collection - was held last Saturday, on May 2012, in 15 Polish cities. 20,000 people took active part in the event, bringing 20 tonnes of glass and plastic bottles as well as cans to collection spots. In return for the used beverage packaging they brought, customers received a total of 15,000 seedlings and 250,000 green ClubCard points. EkoAkcja was organised by 3 companies that care about spreading the ideas of recycling and segregation among consumers: Tesco Polska, Carlsberg Polska and Coca-Cola HBC Polska. The campaign was traditionally held under the auspices of the recovery organisation KOBA, responsible for professional recycling of waste collected during the event.
Citizens who took part on May 12 in the "Those who don’t bring anything drop out" campaign and brought 10 beverage containers of any kind received in return a spring seedling or 100 green Clubcard points. For the first time this year, participants were allowed to throw not only glass packaging, but also plastic PET bottles and beverage cans into containers. On the spot – for the first time again – they could use crushers on their own to reduce the volume of plastic and aluminium waste that finally went to an appropriate container.
This year’s collection was held in Warsaw, Wroclaw, Cracow, Poznan, Lodz, Lublin, Czestochowa, Bydgoszcz, Wloclawek, Gorzów Wielkopolski, Rzeszów, Szczecin, Gdansk, Olsztyn and Gliwice.
Below you can see the photos from environmental campaign: