Adding value for customers
Coca-Cola HBC Poland cares about its customers. It is our ambition to become a preferred business partner for 120,000 of our customers.
We regard all businesses that co-operate with us as important, whether they are family stores, restaurants, super- and hypermarkets, discount chains or any other. Our company strives to help them succeed on a competitive market, offering training programmes on key categories of traditional retail.
Traditional retail outlets often represent unused potential due to lack of experience or access to market information on specific merchandise groups, consumer trends and shopping preferences.
Seize the Power of Tradition
There is often unused potential of fragmented trade outlets caused by lack of experience or the access to the information on market and consumer trends or shoppers preferences.
In 2006 we launched a pilot educational programme for traditional retailers – “Seize the Power of Tradition” . The programme was designed for owners and managers of small grocery and self-service stores. During the workshops we present the specifics of consumer behaviour and provide information on the sector as well as advice about managing store space and activating unused parts of the store.
We also make our partners familiar with rules for increasing key parameters regarding specific product categories and thus increasing the store’s profitability. During training workshops our partners also have the opportunity to exchange experiences and develop individual plans for improving store functioning adjusted to their retail outlets.
We ran 82 workshops for our customers from the very beginning, with nearly 1500 managers and owners of almost 2100 outlets in Poland.
The National Chamber of Commerce Bottling Industry and Coca-Cola HBC Poland have been running the countrywide educational programme Store Wisely since 2009. The aim of the programme, which runs under the aegis of the Chief Sanitary Inspectorate, is to educate retailers and wholesalers as well as their employees on good storage and display practices regarding waters and beverages.
| ||As part of the Store Wisely project, a guide for staff at retail and wholesale outlets has been developed. It serves as an aid for the sales staffs who don’t always know food storage rules and are unaware of hazards to consumers’ health that may result from improper product storage. Sales personnel can also access a brief online training course and test their knowledge of the nine key rules of storing and displaying waters and beverages. Moreover, a poster presenting the guidelines is distributed among retailers and wholesalers. The materials are available only in Polish language version. |
In 2009, the program covered 25,000 outlets selling waters, juices and beverages (retail, wholesale and catering outlets). Over 1,000 thousand of drivers handling food distribution have been trained. In the years to come, the company wants to continue the promotion of good storage practices.
“I believe that wide promotion of the Guide will support actions to effectively protect the highest quality of bottled waters and beverages”, says Mieczyslaw Kucharski, the president of the National Chamber of Commerce Bottling Industry. “In my opinion, education on Good Storage Practices covering not only the employees of water and beverage bottling plants, but also the staff at retail outlets will definitely bring tangible benefits to both manufacturers and consumers of those products”, he adds.
Essential rules for storing/displaying beverages to ensure their proper quality
- Submit buildings, rooms and means of transport for supervision by the local National Sanitary and Epidemiologic Inspection unit.
- Protect products against rodents and insects through cooperation with a specialized company, restricting access and elimination of potential sources of food for rodents.
- Don’t exceed safe storage heights.
- Control the condition of products regularly.
- Protect products against dust.
- Keep products away from paints, solvents, disinfectants, cleaning products and other strong-smelling solutions.
- Store beverages within a temperature range of 10 to 200C (the closer to the lower end, the better). Remember that if the product is excessively frozen, it must not reach shop shelves.
- Don’t store beverages anywhere close to sources of heat or places that might be affected by direct sunlight.
- Take products with the shortest use-by dates from the warehouse. Remove any food items from a retail outlet that are past the best-before or use-by dates to avoid the possibility of such products being purchased by consumers.
- Always check the condition of products being received and decline the reception if required standards have not been met, particularly regarding the condition of multiple and unit packages and use-by / best-before dates.
- If the outlet sells both industrial goods and food items, arrange separate stands and warehouse sections for them.