Consumers today are increasingly interested in health and wellbeing.
Changes in lifestyles and concern about obesity rates mean that people want more low-calorie options, as well as added health and wellness benefits. People expect more information about the ingredients and nutritional content of their food and beverages. In addition, parents and teachers want to oversee the diets and lifestyles of children in their care.
We meet these changing needs in a variety of ways:
A wider choice of beverages
: we are offering more lower-calorie beverages and beverages with health benefits.
: we are providing more information about the ingredients and nutritional content of our beverages.
Responsible sales and marketing
: we listen to parents and educators to make sure that we provide beverages to young people in a responsible manner.
: we encourage people to exercise more, providing opportunities for them to do so.