Responsible sales and marketing
Responsible marketing is one of the key market commitments of the Coca-Cola System companies.
All our products can be a part of a healthy and balanced diet and we respect the wishes of parents and educators to oversee their children’s diets and lifestyles.
We uphold the UNESDA commitments as we are aware that while at school, children are beyond their parents and guardians’ direct control. We respect the non-commercial nature of schools and we don’t run any marketing activities on school premises to avoid direct impact on children who could subsequently put pressure on parents to buy specific products. We don’t target any marketing activities at children aged under 12, either.